BRioT is a Pune based B2B tech company operating in industrial IOT solutions and products. Reaching a stage of scaling, it required defining its brand and building a long time brand strategy. We delivered the brand strategy, ICP, current state and future state of marketing ecosystem for the company. In first phase, we also worked in revamping the brand identity, designing a modern website, content strategy, channel strategy and building a initial marketing ecosystem running lead generation campaigns. Apart from that, we also build tactical plans for sales growth including events, exhibitions and conferences.