01
About QBOOTR.
Modern Marketing Consultancy for Modern India.
Qbootr is a modern marketing consultancy built to help ambitious brands thrive in India’s most complex, fast-changing markets.
We bridge brand, customer experience, and technology—creating marketing systems that deliver measurable business outcomes.
Our roots are grounded in Bharat — understanding the realities of its local markets, distribution networks, and consumers.
Our approach is modern — driven by strategy, data, and creativity that scales across platforms and ecosystems.
From brand strategy to CRM systems, content to martech, we design connected solutions that fix what’s broken between strategy and execution.
At Qbootr, we don’t just run campaigns. We build marketing systems that work — for modern India and beyond.
AMANDEEP SINGH
Co-Founder
Amandeep Singh is a marketing strategist and business leader with over 15 years of experience helping enterprise and emerging brands build modern marketing systems that connect brand, customer experience, and technology.
Before co-founding Qbootr, Amandeep led cross-functional teams across India and Southeast Asia as Senior Vice President at VML, where he helped scale the agency’s business and drive marketing transformation for global and Indian clients including Mahindra Swaraj, Ford, beirsdord, Colgate-Palmolive, Unilever, and Luminous (Schneider Electric). His work focused on translating brand strategy into scalable ecosystems — integrating creative, data, and technology capabilities to deliver measurable business outcomes.
At Qbootr, he leads the consulting and ecosystem design practice, working with marketing and CX leaders to simplify and connect their marketing operations for modern India’s evolving consumers. His approach blends brand thinking with systems thinking — ensuring marketing isn’t just creative, but coherent, agile, and accountable.
Amandeep’s experience spans large enterprises modernizing legacy systems to new-age brands building for India’s next billion customers. His work and perspectives on marketing transformation have been featured in leading industry publications and platforms.
KARAN LEKHI
Co-Founder
Karan Lekhi is a business leader and technology strategist with over 15 years of experience helping industrial and manufacturing enterprises transform legacy operations through AIDC and IIoT solutions.
As the Founder and CEO of Briot Technologies, based in Pune, he has led large-scale digital transformation programs for manufacturing, logistics, and automotive clients — helping them modernize inventory, production, and asset management systems through connected technologies. His work bridges engineering, operations, and data intelligence, creating measurable efficiencies across the shop floor and supply chain.
At Qbootr, Karan brings his deep expertise in industrial technology and process digitization to help brands and businesses build scalable marketing and customer ecosystems. His focus lies in integrating front-end marketing systems with back-end operational realities — ensuring that brand promises are supported by technological capability and on-ground execution.
Karan’s career blends engineering precision with business transformation, making him a critical link between technology, marketing, and enterprise growth. He continues to work with organizations driving India’s industrial evolution — combining innovation, automation, and sustainability to shape the future of modern Indian enterprises.