Agri Brands: The Time to Build is Now

In the rapidly evolving world of agriculture, many agri brands are still lagging behind in building robust customer experience ecosystems. The truth is, the farmer of today – often driven by younger, tech-savvy family members – has already embraced the digital world. Smartphones, mobile apps, and online platforms are no longer a luxury but the default option for many in rural and semi-urban areas.

Agro brands need to make a decision on how do they build the new brand experiences for the farmers.

At the same time, the agriculture ecosystem is experiencing disruptions across the value chain:

🔸 Demand aggregators transforming procurement and supply.

🔸 Farmer communities built around content, knowledge-sharing, and peer support.

🔸 Platforms offering real-time advice, e-commerce, and access to financial services.

For large agri brands, the writing on the wall is clear:

👉 Invest in building for this new world – create experiences, tools, and platforms that resonate with today’s farmer.

👉 Partner with or invest in startups already innovating in this space – leverage their agility and innovation.

👉 Or wait and watch – and risk being left behind in a space that’s changing fast.

The choice is a strategic one, but the opportunity is immense. The brands that act now will not only stay relevant but lead the transformation of agriculture in India and beyond.